POSTER AND ARTWORK
SYNOPSIS
A combination of green-screen testimonials from staff and students mixed with in-situ interviews to create a visually stunning and informative promotional video aimed at prospective students.
BRIEF
A promotional DVD was required to encourage students to enquire about Northumbria University’s prospectus. It is to be aimed at students 16–18 years old as well as current university students, regionally, nationally and internationally.
The DVD is used to attract prospective students to Northumbria University. The university, with its wide range of courses, facilities, clubs/ societies, sports and entertainments, coupled with Newcastle’s fantastic culture and nightlife makes it a very appealing choice, which this DVD illustrates.
DELIVERY
We produced a six-minute promotional DVD, structured as three sections with sub-sections within, to comply with the University's branding, "Great Learning, Great Experience and Great Future".
The program consists of students, graduates and staff speaking about the University, the city and the benefits of studying at Northumbria University.
These interviews are accompanied by images of the campus, facilities, accommodation, nightlife, sport and Newcastle/Northumbria regional pictures.