POSTER AND ARTWORK
SYNOPSIS
'Every Couple' was the third of our series of TV advertisements for Homes Bought Today.
This spot targets the older home-owner and details the options that are provided to them via Homes Bought Today's services.
With the 'Picture Frame' concept, we took an unconventional approach to this spot by having the "client" speak through the pictures hanging on the wall of the home she was allowed to keep as a result of the services that Homes Bought Today provided for her.
BRIEF
Lateral Advertising approached us to create a series of TV commercials for Homes Bought Today describing how they help individuals sell their homes in an informative, yet easy to understand, way.
DELIVERY
Every Couple
An entirely 3D housing estate was created. "Clients" stood in the windows of their "homes" and gave testimonials as to how Homes Bought Today worked for them. We used a "flying camera" effect to move from house to house. The result is an innovative and technologically advanced TV ad.
Picture Frame
This was a high definition shoot on location. The story evolves around different worlds within separate picture-frames. This effect was created using motion-tracking and lighting, reflection and shadow fx. A very creative solution to a presenter-led TV commercial.
Have a look at the 'before' and 'after' photos to see how these effects were achieved