POSTER AND ARTWORK
SYNOPSIS
The main character is a girl who is frantically trying to have the museum ready in time for the opening by putting the reptiles back in their cages and tidying up the mess made by the life size elephants.
It is like a fantasy land where the museum has come magically to life. The advertisement also features many of the museum’s big attractions such as a life-size T-Rex dinosaur skeleton, an miniature interactive model of Hadrian's Wall, displays showing the wonder of the animal and plant kingdoms, mummies from Ancient Egypt and a planetarium.
BRIEF
In February 2009, Tyne & Wear Museums commissioned Superkrush to develop and produce an inspiring TV commercial to announce and celebrate the opening of the Great North Museum: Hancock in May 2009.
The former Hancock Museum, which closed its doors to the public in April 2006, has been transformed into a world-class visitor attraction as part of the £26 million Great North Museum project.
The new museum will be a flagship visitor attraction incorporating collections from the Hancock Museum and Newcastle University’s Museum of Antiquities, the Shefton Museum and the Hatton Gallery.
DELIVERY
The commercial was produced with the theme of the 2006 & 2009 Ben Stiller movies ‘Night at the Museum’, where all the museum exhibits come to life.
The advert was directed by Chris Taylor and shot by DOP James McAleer on our very own RED camera on location on April 2009 with support from STEADI-RED.