COMMERCIALS // CHILDREN'S CENTRES
POSTER AND ARTWORK
SYNOPSIS
A 30 second animated TV commercial informing of the opening of 12 new children centres across Sunderland.
The advert tells of the services provided and activities that occur at the various facilities.
BRIEF
Lateral Advertising turned to us once again to conceive this TV advert for Sunderland Children's Centres.
They expressed their client's desire for the piece to be light, welcoming and cheerful while relaying the message of growth and nurturing.
DELIVERY
Given the client's wishes, Lateral conceptualized that their message would best be delivered using animation.
We used the metaphor of planting and nurturing a garden to convey the idea that the centre nurtures children's growth.